We already invest millions of dollars in Australian news businesses and, during discussions over this legislation, we offered to invest millions more. Over the first five months of 2020 we sent 2.3 billion clicks from Facebook’s News Feed back to Australian news websites at no charge – additional traffic worth an estimated $200 million AUD to Australian publishers. This in turn allows them to sell more subscriptions and advertising. News organisations in Australia and elsewhere choose to post news on Facebook for this precise reason, and they encourage readers to share news across social platforms to increase readership of their stories. Facebook session expired australia free#Still, we recognize that news provides a vitally important role in society and democracy, which is why we offer free tools and training to help media companies reach an audience many times larger than they have previously. News represents a fraction of what people see in their News Feed and is not a significant source of revenue for us. The ACCC presumes that Facebook benefits most in its relationship with publishers, when in fact the reverse is true. Most perplexing, it would force Facebook to pay news organisations for content that the publishers voluntarily place on our platforms and at a price that ignores the financial value we bring publishers. The proposed law is unprecedented in its reach and seeks to regulate every aspect of how tech companies do business with news publishers. But its solution is counterproductive to that goal. We share the Australian Government’s goal of supporting struggling news organisations, particularly local newspapers, and have engaged extensively with the Australian Competition and Consumer Commission that has led the effort. But it is the only way to protect against an outcome that defies logic and will hurt, not help, the long-term vibrancy of Australia’s news and media sector. This is not our first choice – it is our last. Facebook session expired australia code#When crafting this new legislation, the commission overseeing the process ignored important facts, most critically the relationship between the news media and social media and which one benefits most from the other.Īssuming this draft code becomes law, we will reluctantly stop allowing publishers and people in Australia from sharing local and international news on Facebook and Instagram. Australia is drafting a new regulation that misunderstands the dynamics of the internet and will do damage to the very news organisations the government is trying to protect.
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